Digital Marketing Crash Course
MIDM Advanced Internet Marketing Classes Now Provided Crash Courses On SEO-SMO-Email Marketing-Affiliate Marketing-Google PPC. Crash Course Concepts Mainly For Working Professional, Business Owners, Housewives, Students Who are Unable To Attain Regular Full-Time Digital Marketing Course. MIDM Crash Course Includes Updated Knowledge Base Information, Current Trends, Automized Tools To Minimize Manual Work, How To Use Crash Course Concept In Current Profession? Mainly How Crash Course Plays Value Added Factor In Current Profession Along With Money Making Concepts.
Course Duration:Â 4 Weekends
Digital Marketing Crash Course Fees:Â 10,000/-
1. Introduction To Digital Marketing
2. Search Engine Optimization
- Introduction to SEO & SEO Working
- Keyword Research & Analysis, Keyword Planner
- Types of keyword, Keyword Density
3. website, Domain, Hosting
- Word press – Blog creation & update
4. On-Page Optimization
- Meta Tags, Re-directions, Errors – 301/302
- Canonical, Spiders, SEO Techniques
- Robots, Sandbox Effect, Alexa Tool
5. Google Algorithms
- Google Panda, Penguin, Hummingbird, EMD, MG
6. Sitemaps & Best SEO Practices
7. Google Analytics
- Account Management, Analysis
- Web Tracking, Annotations, Admin Panel
8. Google Webmaster
- All Technical issues, Tags , Site links, Indexing
9. Off-Page Optimization
- Page Rank, Domain Age & Authority
- Directory Submission , Social Bookmarking
- Document Submission, Classifieds, Business Listing
- No follow/do follow, Search Engine Submission
10. Social Media Optimization
- Types of posting, Techniques & tools , Content
- Facebook – Ac / Company Page creation, Insights
- LinkedIn – Ac / Company Page creation & Handling
- Twitter -Ac creation & handling, Hash Tags, Trends
- You Tube – Channel Creation / Video Uploading
11. Social Media Paid Campaigning
- Facebook – Targeting , Objectives, Ad creation
- Bidding, Analysis, Billing
- LinkedIn – Targeting , Objectives, Ad creation
12. Google Adwords
- Account set up, Creating campaigns, Types
- Ad groups , Ads – Types, Ad creation , Gallery
- Text ad, Image ad, video ad, Light box ads
- Bidding & budgets , Ad scheduling , Keywords
- AB testing, contextual Targeting , Bid Types
- Quality score & its importance , Tracking
13. Google Tools – Adwords Editor, My Client Center
14. Intoduction To Email Marketing, Tools & Ethics
15. Digital Marketing Techniques & Tools
16. Resume Building & Interview Tips & Mock Interviews
17. Google ADWords & Analytics Exams Guideliner