Google has officially announced the rollout of BERT (Bidirectional Encoder Representations from Transformers) in Google Search across 70 languages.
Google rolled out BERT, touting it as the latest and most reliable language processing algorithm. The BERT has its origin from the Transformers project undertaken by Google engineers.
During the announcement of BERT Algorithm Update, Google confirmed that its new language processing algorithm will try to understand words in relation to all the other words in a query, rather than one-by-one in order. This gives more impetus to the intent and context of the search query and delivers results that the user seeks.
The Google SearchLiaison official tweet says, “BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide
Categories: Digital Marketing
